Future

For the past 8 years, I have thought to myself what happiness is and what the purpose of my life is. As I read many books and volunteered at Haiti and Humane Society, I found out that happiness does not depend on how much wealth I have but it comes from giving help to others.

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In order to live such a life, I aspire to utilize the education I got from my apparel merchandising major for my future. Through many classes that were taught about social responsibility and business ethics, I have set my future goal to work at an ethical fashion company where they adhere to the right industry practices and also give a part of their profits to the society. Furthermore, after many experiences in various positions within associations, I have discovered that I have great capability for leadership, analyzation, and creativity in planning new business strategies. Thus, I finally established my career goal to be a CEO who builds such a business by herself. Since I didn’t want to be distracted by any desires for frivolous wealth, I believed that I have to make a clear and detailed plan of the future.

One of my most executable business plans, I believe, is building a pet apparel business that gives a high rate of profit to the humane society. Previously, I have planned people’s apparel business that shares profits with people in need. However, if I produce clothes transparently with perfect business ethics, prices of the product could be higher than prices of the products that are not made by perfect ethics. Also, in order to gives a high rate of profit to the humane society, I should set retail prices that have certain amount of margin. With that price, when I think that my business will be based at my home country South Korea where the price of clothes is low, I sometimes wondered if my products will sell. Additionally, donations for people in need don’t get done widely in South Korea. Rather, I started to consider a pet apparel business, one of the 3B businesses that has high possibilities of success: Beauty, Baby, and Beast. I thought that people would gladly purchase high price and high-quality products for their pets and pet owners want to share their love to abandoned dogs and cats. Also, today, many Korean celebrities are showing their daily lives and their pets on social media platforms. Thus, if I work with them, I think they can build a positive image for themselves and my brand will get a good marketing opportunity.

Through this business, my career goal in the future is not only giving help to the society but also letting other people realize what the true happiness is.

Since the U.S. has advanced business ethics and a strong charity culture, I decided to learn about such things in the U.S. Before I decide whether I build a people’s apparel company or a pet apparel company, I want to observe structure, production and the management of various apparel companies in New York, and if I realize that my idea is executable, I am going to move to the pet apparel industry and learn about it in-depth to build my own company.