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Business Plan
COMPANY / DEPARTMENT ANALYSIS
Target Major Merchandise Categories and Price Points
Company / Department Image
SWOT analysis
Primary Competitors
RETAIL STRATEGY ANALYSIS
The specific market segment
Retail Market Strategies
Seasonal Sales Trends
Financial Goals
Suggested Buying Plan
Buying Plan
MERCHANDISE CLASSIFICATION
MARKET RESEARCH
Amazon
Walmart
Swimwear Merchandise Offerings by Walmart and Amazon
MARKET AND FASHION TREDNS
MERCHANDISE PLAN
Assortment Plan for February 2019 BOM
Planned Assortment Factors
Assortment Distribution for the February BOM Stock
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