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Business Plan
COMPANY / DEPARTMENT ANALYSIS
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Target Major Merchandise Categories and Price Points
Company / Department Image
SWOT analysis
Primary Competitors
RETAIL STRATEGY ANALYSIS
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The specific market segment
Retail Market Strategies
Seasonal Sales Trends
Financial Goals
Suggested Buying Plan
Buying Plan
MERCHANDISE CLASSIFICATION
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MARKET RESEARCH
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Amazon
Walmart
Swimwear Merchandise Offerings by Walmart and Amazon
MARKET AND FASHION TREDNS
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MERCHANDISE PLAN
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Assortment Plan for February 2019 BOM
Planned Assortment Factors
Assortment Distribution for the February BOM Stock
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